Content Page Creation @ Porter
Role
Principal UX Designer
Team
1 other- Design Lead
Tools
Figma
Key Outcomes
Created visually appealing pages to support Porter's new product offerings
Improved overall visual experience and brand alignment
Elevated some of the key touchpoints in the user journey
Created scalable design patterns for future content pages
The Task
In 2022 Porter Airlines launched its new growth strategy, expanding to further destinations across Canada and the US.
As a part of this growth, we on the Digital Design Team had a huge list of updates to make to the website. I was involved in updating existing informational pages and creating some new content pages to support the new product offerings. Here are some of the content pages I worked on.
Where We Fly
Lists all the destinations that Porter flies to, with appealing visuals to create excitement and inspire customers.
Visit Where We Fly
PorterReserve
A marketing page to promote and get people excited about the new PorterReserve fare category experience.
Visit PorterReserve
Onboard Wi-Fi
Promotes Porter’s on-board wifi, which was a new service offered on long-haul flights on the new jets.
Visit Onboard Wi-Fi
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